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DESIGN DIRECTION

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I work with owners to define what a place should feel like, then carry that intention through design and delivery. Every engagement begins with the place itself: its landscape, light, materials and story.

The feeling of a place is decided long before the first guest arrives.

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1

Concept and guest experience direction

For new projects and repositionings. Narrative, atmosphere, material direction and the guest journey, defined before the wider team is briefed, and set out as a brief your architects and designers can build on.

2

Design advisory

For projects already in motion. Senior design input on concept, guest experience and delivery, from a regular monthly presence to support at key decision points.

3

Full design, by selection

Architecture, interiors and curation for a small number of projects each year, from first narrative to completion, with a local architect of record where required. Currently in development: a wellness retreat in Exuma, the Bahamas.

Support for project and design teams

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I work alongside appointed teams when a hospitality project needs additional senior design input—from reviewing proposals before construction to coordinating design decisions and resolving issues affecting the guest experience.

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An engagement can begin with a defined 7–10-day assignment, with further support agreed around the project’s needs.

Discuss a project

For owners of hotels, resorts and heritage estates who want a place that could only exist where it is.

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SOUTH OF FRANCE

LONDON

NASSAU

FR:+33759932572                  UK:+447599894175                    BAH: +12425242650

amina@naturalforms.org

Amina Fogg EI | RIBA Chartered Architect (UK) SIREN: 104366125 · Montpellier, France
© 2026 Amina Fogg. All Rights Reserved
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